Copy. Direction. Clarity.
Helping brands sound like someone people actually want to hear from.
Who we are
Say It Better is an independent creative direction and copy consultancy helping brands find the words, tone, and ideas that actually land.
Founded by a Creative Director with a low tolerance for fluff and a high appreciation for taste, we turn generic messaging into personality-driven language that sells without sounding like everyone else.
The antidote to AI mediocrity
Same, same, not different. That's what your brand sounds like if you rely on AI to create your content. Sure, you could ask ChatGPT to write your campaign, leaflets, website. But if you want it to actually make someone click, buy, or feel something, you need a human with taste. You need us.
Brands we've written for
What we do
Copywriting
The creative edge that makes people care about your brand. From campaigns to websites, socials to scripts, we write copy that sounds like you, but better. No jargon, no filler, just words that work.
Copy rehab
For words that have lost their way. If your messaging feels tired, inconsistent or just doesn't land, copy rehab brings it back to life. We take what's there, strip it back, sharpen the story, and rebuild your brand's voice so it actually connects again.
Freelance & collaborations
Need an extra creative brain on the job? We take on freelance roles for agencies and brands that want copy and creative direction, without the faff of hiring.
Social strategy & content
Stop posting for the sake of posting; start putting meaningful, shareable content out there. We build social strategies, content plans and caption-level magic that give your brand something algorithm-proof: personality.
Tone of voice
Your voice is your brand. We help you find it.
We create tone frameworks that define how your brand speaks everywhere, from tagline to tweet. Consistent, distinct, unmistakably you.
Messaging strategy
Before you say anything, you need to know what matters most. We help you shape your story, sharpen your key messages, and build a hierarchy that makes every word earn its place.